Diaza Joins Forces with Socceroof for the Inaugural Globe Cup Ahead of the 2026 World Cup

New York, USA - Birmingham, UK - There’s a moment in every career when experience stops being personal and starts becoming something worth sharing. For Garry Monk, that transition didn’t happen overnight. It was built over decades, through dressing rooms, touchlines, setbacks, and decisions made under pressure at the highest level of the game. Now, through The Coaches Hub, that experience is being translated into something bigger: a platform designed to make professional-level knowledge accessible far beyond the elite environments where it’s usually kept. As Diaza and The Coaches Hub move into a new phase of collaboration, the focus shifts toward content, education, and something deeper, understanding how the game is taught, not just played. Also, to make this collaboration even more accessible, coaches and members of the Diaza community can take advantage of a 20% exclusive discount when joining The Coaches Hub: Coaches Hub | Soccer Profile  By using the promotional code DIAZA20 at checkout, users will gain full access to the platform’s resources, content, and community at a reduced rate, making it easier than ever to learn, grow, and apply professional-level coaching insights in their own environment.   A Career Built on Perspective Monk’s journey through football is not defined by a single role, but by the accumulation of many. He captained, he managed, he led but more importantly, he observed. Working under a range of managers, across different philosophies and cultures, gave him something he still carries into his work today: “I’ve been very lucky to work under a number of different coaches… and like we all do, you see the good, you see what you don’t like, and then you try to blend it into something that’s authentic to yourself.” That idea — building your own identity rather than copying someone else’s — sits at the core of how Monk understands coaching. It’s not about finding the perfect system. It’s about finding your own.   The Simplicity of Clarity In a sport that often overcomplicates itself, Monk consistently returns to simple principles. Clarity is one of them. “People work best when they know what’s expected, both collectively and individually.” Inside a team environment, that clarity becomes the difference between alignment and confusion. It shapes how players train, how they compete, and how they develop over time. But clarity alone isn’t enough. It has to be paired with something else, something more human. “You have to be honest. Players will figure things out. You can support them, but if you’re not honest, it leads you down a difficult path.” In Monk’s world, honesty isn’t harshness. It’s responsibility. The Constant Tension: Individual vs Collective At the highest levels of football, one of the most complex challenges doesn't stay at the tactical, it’s structural. How do you build a team without losing the individual? “Most coaches understand the collective. Most understand the individual. But the challenge is how you bring both together at the same time.” It’s a problem that doesn’t have a fixed answer. Training sessions, planning cycles, and player development pathways all need to account for both sides of that equation, the group and the person within it. And for Monk, that balance is where coaching becomes real work.   Redefining Leadership Leadership, like many aspects of football, is often misunderstood. But Monk doesn’t romanticize it, He just breaks it down. “There are players who lead through communication, and others who lead by example.” Two different profiles. Two different strengths. But the real job of a coach is not just to recognize those differences but to develop them. “Some players are naturally loud, some are quiet. You have to challenge both, get the quiet ones to communicate, and the loud ones to lead through actions.” You just can't assign leadership. That kind of thing it’s built, tested, and shaped over time. Opening the Door: Why the Coaches Hub Exists After years inside professional environments, Monk noticed something that didn’t sit right with him. Access. “I’ve worked in environments with some of the best programs in the world… but there’s always been a reluctance to share.” That reluctance is understandable, elite football is competitive by nature. But it also creates a gap. A gap between those inside the system and those trying to develop outside of it. “Why can’t grassroots players experience the same level of development?” That question became the foundation of The Coaches Hub. Powered by Soccer Profile, the platform is designed to take what exists at the top of the game and make it usable across every level. Not as a simplified version but as an adaptable one.   Real Knowledge, Real Environments One of the defining characteristics of The Coaches Hub is its rejection of purely theoretical learning. Monk is clear about that distinction. “We don’t work on theory. We focus on what’s real, what’s worked in real environments.” That means everything inside the platform is grounded in application: Sessions that can be run Structures that can be implemented Ideas that have already been tested This is knowledge built from experience and designed to be used.   The Hidden Problem: Lack of Structure When asked about the biggest mistakes coaches make, Monk doesn’t hesitate. “A lack of structure is a big mistake. Without it, you spend more time figuring things out than actually coaching.” Structure, in this context, is not rigidity. It’s clarity over time, knowing what a session looks like, what a week looks like, and how development progresses. Without that, even the best intentions lose direction.   Football, At Its Core, Is Human Despite all the evolution in the game, data, analytics, technology, Monk brings the conversation back to its foundation. “This is a human game. Face to face. People to people.” Coaching, at its core, is interaction. It’s understanding personalities, adapting communication, and building relationships that allow players to grow. “Your people skills — how you connect, how you communicate — that’s the most important part.” Everything else builds on that.   A Vision That Starts Small and Scales Naturally Monk’s long-term vision for The Coaches Hub isn’t driven by scale alone. It starts with something much simpler. “If I can help one coach get better, I’d be really proud.” From there, growth becomes organic. The platform continues to expand, not just in numbers, but in depth, building a community where knowledge moves in both directions. “We want to give coaches insight but also create a space where they can learn from each other and share.”   The Next Phase As Diaza and The Coaches Hub continue to build together, the next phase is clear: turning insight into accessible content for the global game. Because behind the platform, and behind Monk’s journey, there’s a consistent belief: Knowledge should be shared Development should be accessible And coaching should continue to evolve Not through trends but through experience, clarity, and a willingness to improve.   About Diaza Diaza is one of the fastest-growing sportswear and lifestyle brands in the United States, dedicated to empowering athletes on and off the field. Founded in 2020, Diaza is built on the belief that sport is more than competition: it's a platform to inspire growth, build community, and make a meaningful impact. Diaza collaborates with grassroots clubs, professional teams, and creators to bring soccer culture to life. Website: www.diaza.comInstagram: @diazafootball  

New York - As North America prepares to host the biggest football event in the world, Diaza is proud to announce its partnership with Socceroof for the launch of the first-ever Globe Cup, a cross-border 5v5 tournament that will bring together players, communities, and cities across the United States and Canada. Running from April 20 through June 7, the Socceroof Globe Cup will feature 48 teams competing across New York City, New Haven, Montreal, and Toronto, with more than 100 matches played at 10 Socceroof facilities before the tournament culminates in a Final Four championship weekend at Socceroof Wall Street in New York City. For Diaza, this partnership represents far more than supplying apparel. It is an opportunity to help shape the identity of an event that reflects the energy, diversity, and passion that make football unique.  As the official uniform partner of the Globe Cup, Diaza has already designed and produced the tournament’s custom kits, helping create a professional and memorable experience for every participating team from the very start of the competition. The Globe Cup arrives at a defining moment for football in North America. With the 2026 FIFA World Cup set to be hosted across the United States, Canada, and Mexico, tournaments like this play an important role in building excitement at the grassroots and community level. The Globe Cup creates a bridge between cultures, cities, and players, while celebrating the game’s ability to connect people beyond borders. This collaboration also reflects Diaza’s continued commitment to growing the game through meaningful partnerships that elevate both performance and experience.  Diaza and Socceroof have already worked together successfully in the past, most notably during TST 2025, building a strong relationship rooted in trust, creativity, and a shared passion for the sport.  This new chapter through the Globe Cup strengthens that connection even further, as both organizations continue working to grow football through culture, community, and unforgettable experiences. From professional clubs to emerging communities, Diaza remains focused on supporting projects that bring people closer to football in authentic and lasting ways. “The Socceroof Globe Cup isn’t just about playing; it’s about redefining how we experience football,” said Jerome Meary, Co-Founder of Socceroof, “It’s a stage where American culture meets the global game, and together, Diaza and Socceroof are pushing that passion to an unlimited level.” “This tournament represents exactly what makes football so powerful: its ability to unite people, cities, and cultures around one shared passion,” said Diego Hurtado, Diaza Sportswear founder, “With the World Cup coming to North America, this is the perfect time to create experiences that bring the game closer to the community and make people feel part of something bigger.” “To be part of an event like the Globe Cup is incredibly meaningful for Diaza,” Hurtado added. “This is the kind of project that reflects where football is heading in this region, more accessible, more connected, and more exciting than ever. We’re proud to help bring that vision to life.” As the tournament unfolds across North America, Diaza will play a key role in bringing a strong visual identity and elevated matchday experience to players and fans alike.  The Globe Cup is set to become one of the most exciting community-driven football events of the year, and Diaza is proud to be part of its first chapter.     About Diaza Diaza is one of the fastest-growing sportswear and lifestyle brands in the United States, dedicated to empowering athletes on and off the field. Founded in 2020, Diaza is built on the belief that sport is more than competition: it's a platform to inspire growth, build community, and make a meaningful impact. Diaza collaborates with grassroots clubs, professional teams, and creators to bring soccer culture to life. Website: www.diaza.comInstagram: @diazafootball

GREELEY, COLORADO (2026) — Atlético Union has officially named Diaza as its Technical Partner ahead of the club’s inaugural 2026 season in USL League Two, marking a defining step in the return of elite pre-professional soccer to Northern Colorado. Forged in the Foothills and Finished in Gold, Atlético Union was born from a long-standing vision within the Greeley community — a project inspired by residents who have dreamed of bringing high-level soccer back to the region for nearly three decades. Now, as the club prepares to take the field in May 2026, that vision becomes reality. More than building a roster, Atlético Union is building a legacy — uniting Northern Colorado under one crest, one purpose, and one identity.   A Club Rooted in Community Based in Greeley, a city with a deeply engaged and diverse soccer culture, Atlético Union emerged at a pivotal moment for the sport in the United States. With the 2026 FIFA World Cup hosted across North America and the recent evolution of the USL structure, the club’s timing reflects both ambition and strategic foresight. The project places strong emphasis on youth development, community engagement, and long-term growth. With plans to operate under a youth academy umbrella and future expansion into the women’s game, Atlético Union is positioning itself as a foundational pillar of Northern Colorado soccer. The club’s rallying cry — “One Union. One Heart.” — captures its mission: to bring players, families, cultures, and supporters together under a shared identity.   A Shared Mission For Diaza, the partnership extends beyond apparel. “From the first conversation, it was clear that Atlético Union wasn’t just building a team — they were building identity,” said Diego Hurtado, CEO and Founder of Diaza. “At Diaza, our mission is to change lives through sport by giving people belief in what they can become. Atlético Union embodies that belief — in its players, in its community, and in the future of Northern Colorado soccer.” Hurtado continued: “When you launch a club, the jersey is more than fabric. It’s armor. It represents history, territory, and responsibility. We are proud to help shape the visual identity of Atlético Union as they enter USL League Two and begin writing their story.”   The Road to 2026 Atlético Union’s path to kickoff included open trials in January 2026, a preseason showcase in March, and its official inaugural league match in May 2026. With affordable ticket pricing, strong community integration, and plans for long-term structural growth — including academy development and future expansion into the women’s game — the club is positioning itself as a lasting force in the region. As Northern Colorado prepares for a new era, one message resonates clearly: One Union. One Heart.   About Atlético Union Atlético Union is a Northern Colorado-based soccer club competing in USL League Two beginning in 2026. Founded with a mission to unite the region under one crest, the club is committed to community engagement, youth development, and building a legacy rooted in pride, resilience, and unity. More on https://atleticounion.com/    About Diaza Diaza is one of the fastest-growing sportswear and lifestyle brands in the United States, dedicated to empowering athletes on and off the field. Founded in 2020, Diaza is built on the belief that sport is more than competition: it's a platform to inspire growth, build community, and make a meaningful impact. Diaza collaborates with grassroots clubs, professional teams, and creators to bring soccer culture to life. Website: www.diaza.comInstagram: @diazafootballl

A Story of Support Beyond the Field Queens, NY — In a world where symbolic gestures often get lost in the noise, some stand out not because they’re loud but because they matter deeply to real people. Diaza’s latest collaboration with Queens College is one of those moments. Last season, Diaza partnered with Queens College Men’s Soccer to create a special edition autism jersey not tied to a specific awareness month or event but born from a deeply personal place.  The jersey was designed in honor of the coach’s son, who has autism, a reminder that support and recognition for the autism community should be year-round, heartfelt, and ongoing. “This wasn’t just about a jersey,” says Diego Hurtado, founder of Diaza. “It may not be autism awareness month, but showing support for this cause is year-round for us.” This sentiment reflects Diaza’s broader philosophy: sport, community, and inclusion are connected in ways that transcend calendars and marketing moments, they’re about real people and lived experience. The collaboration came from a desire to uplift the coach’s family and the wider autism community in a way that feels genuine and visible. Diaza worked closely with Queens College to craft a design that would honor the coach’s son while also resonating with players and fans alike. The result was more than a piece of apparel, it was a statement of belonging. Throughout the build and reveal, the response from the team and community was powerful. Players wore the jersey with pride, fans shared photos and stories online, and many in the autism community reached out to express their appreciation.  “Spreading awareness for this specific issue or topic is really important. I think some people think it's all a stigma around it and I think just embracing a little more and just coming together.", said one of the members of the team when the jersey was first presented to them. The jersey wasn’t a one-off gesture; it became a catalyst for conversation and connection. "Different, not less. Just because you're different doesn't mean you're worth less. This jersey means variety. You know, everyone's different but we all fit in. That's the main thing. It's bigger than the game. Different doesn't mean less. That's all.”, said another of the Queens College players. Diaza’s work on this initiative reflects its broader commitment to using sport and design as tools for representation and support. From high school fields to college programs, the brand has always focused on stories that matter, not just headlines or trends. This project was no different. "Everyone's equal. Everyone deserves the same chance as everyone else. The design is awesome. I mean, the puzzle pieces, it just brings everything together", said one member of the Queens College program, echoing the impact of something that may seem small but carries big meaning. As Diaza continues to expand its platform, projects like the autism jersey with Queens College showcase the power of intentional support, not just in April, but every day of the year. About Diaza Diaza is one of the fastest-growing sportswear and lifestyle brands in the United States, dedicated to empowering athletes on and off the field. Founded in 2020, Diaza is built on the belief that sport is more than competition: it's a platform to inspire growth, build community, and make a meaningful impact. Diaza collaborates with grassroots clubs, professional teams, and creators to bring soccer culture to life. Website: www.diaza.comInstagram: @diazafootballl