Diaza & Balanced NYC Brings Grassroots Energy to Pier 5 for NJ vs NYC Pick Up Tournament

Kansas City, KS — For more than 25 years, Santafe Wanderers Fútbol Club has been proof of how soccer can anchor a community. Born in 1998 from the dreams of Mexican immigrant families in search of a better life, the Wanderers have always stood for more than just results. The club has been about belonging, opportunity, and the game’s power to connect generations. Now, a new chapter begins. As the Wanderers prepare to step onto the USL League Two stage in 2025, they’re doing so in partnership with Diaza Football as their official kit provider. At its heart, this partnership is about shared values: purpose, community, and ambition. Kits that Tell a Story The 2025 kits are bold yet familiar: a clean red-and-black chest band, a design that mirrors the strength and pride of the community it represents. “When we create for a club like Santafe Wanderers, we’re honoring decades of resilience and vision. These kits are more than fabric, they’re identity stitched into every detail.”— Diego Hurtado, Founder of Diaza To celebrate, the club launched the jerseys with a cinematic reveal and a grassroots-style fashion show featuring players, staff, and longtime supporters. It wasn’t just a launch; it was a tribute to everyone who built this journey. Leadership Rooted in Legacy Much of the Wanderers’ progress is tied to Luis Cadena Jr., who became player-owner in 2016, carrying forward the vision of his father and the founding families. Under his guidance, the club has climbed from local leagues in Kansas City to the UPSL and now, USL League Two. Earlier this year, the Wanderers added even more experience by naming John Sosa as Head Coach. A seasoned professional with both tactical expertise and playing experience, Sosa is tasked with guiding the Wanderers into their most competitive era yet. From Grassroots to the National Stage The Wanderers’ story is one of persistence and community: Founded in 1998 by immigrant families with a vision of purpose through soccer Competed in KCK Adult Soccer League and the UPSL Premier Division Over 90 players attended the first USL League Two tryouts Youth programs in progress to complete the pathway from grassroots to pro Their next step: building a sustainable, community-first professional model that Kansas City can be proud of. More Than a Sponsorship For Diaza, this partnership isn’t just about kits. It’s about amplifying a story that proves what’s possible when football is built on culture, not just competition. From grassroots roots to professional horizons, the Santafe Wanderers embody what Diaza calls the Diaza Mentality: resilience, pride, and belief in the power of community. And now, together, both organizations step into the future: bold, united, and ready for what’s next. 👉 Follow Diaza Football on Instagram👉 Learn more about Diaza

Newburgh, NY — The Hudson Valley Crusaders are stepping onto the national stage in 2025, joining the USL W League with ambition, community pride, and a clear mission: expand opportunities for women in football. To mark this new chapter, the Crusaders have partnered with Diaza Football as their official kit and apparel provider. From the first-team squad in USL-W to the WPSL second team, Diaza will deliver custom gear designed not only for performance, but to tell the story of a club built on resilience and growth. “Diaza has always believed in amplifying clubs that invest in people and purpose. Partnering with the Hudson Valley Crusaders allows us to support a project rooted in community, growth, and competitive ambition.”— Diego Hurtado, Founder of Diaza Kits with Purpose The 2025 Crusaders kits reflect the club’s values and the spirit of the region: bold, confident, and built for players who carry more than just a badge, they carry their community with them. This partnership is about more than fabric and colors. It’s about helping a new generation of athletes feel seen, respected, and ready to perform at the highest level. A Club on the Rise Founded in 2022, the Crusaders have quickly established themselves as one of the most organized projects in the USL-W ecosystem. Their growth has been fueled by a multi-tiered structure that includes: A USL-W League first team A WPSL second team developing new talent Expanding youth initiatives to build a sustainable player pathway With professional-minded leadership and a clear long-term vision, Hudson Valley is building a movement for women’s soccer in the Northeast. Beyond the Pitch: A Shared Mission Both the Crusaders and Diaza share a commitment that goes beyond 90 minutes on matchday. Throughout the 2025 season, the partnership will extend into the community through: Youth clinics across the Hudson Valley Mentorship programs for young female athletes Local events designed to connect players and supporters directly The goal is simple: use football as a tool for visibility, opportunity, and empowerment. More Than a Partnership — A Belief For Diaza, teaming up with the Crusaders it’s all about standing alongside a club that embodies the Diaza mentality: grit, pride, and belief in something bigger than the game. From grassroots to the national stage, Hudson Valley Crusaders are proving what’s possible when purpose drives ambition. And Diaza is proud to walk that path with them. This is the Diaza mentality. 👉 Follow Hudson Valley Crusaders👉 Follow Diaza Football👉 Learn more about Diaza

New York, NY — The 2025 edition of The Soccer Tournament (TST) wasn’t just another stop on the summer football calendar, it was a celebration of creativity, grit, and the heartbeat of grassroots soccer. And right in the middle of it all was Diaza Football, outfitting five unique teams — Drip FC, SoccerRoof, Austin Rise FC, Sayword FC, and the Drunken Monkeys (Men & Women). With custom kits designed exclusively for TST, Diaza didn’t just give these teams something to wear. It gave them an identity. A story. A look that matched the passion and personality they brought onto the field. Because that’s what Diaza does: it builds bridges between performance and culture, and it makes every player feel like they’re part of something bigger. More Than Just Kits: The Diaza Mentality For Diaza, TST was more than a showcase. It was a canvas. Every kit, every reveal, every on-field battle was a chance to tell stories of grit, community, and belief. Across all five teams, Diaza’s fingerprint was unmistakable: performance meets personality, culture meets creativity. As the brand often says: “We stand for those who leave it all on the field.” That spirit of resilience, pride, identity is what Diaza calls the Diaza Mentality. And at TST, it was on full display. Looking Ahead As Diaza expands its presence across leagues, academies, and tournaments, one thing remains clear: Soccer is more than just a game. It’s identity. It’s expression. It’s culture. And with every stitch, every story, and every collaboration, Diaza is helping to shape what football in America looks and feels like. 👉 Follow Diaza on Instagram👉 Discover our partnerships👉 Learn more about Diaza

Brooklyn, New York – Balanced NYC, with the support of NextGen Media and Diaza, hosted the NJ vs NYC Pick Up Tournament on August 1 at Pier 5 in Brooklyn. The event brought together players and fans from across the region for an evening of community, competition, and culture in one of the city’s most scenic football settings. The match featured a spirited battle between New Jersey and New York City teams, with NYC ultimately claiming a 6–5 victory in front of a lively crowd. Around twenty players took part in the action, while between ninety and one hundred fans filled the sidelines to cheer on their side. The grassroots atmosphere reflected the authenticity and energy that Balanced NYC has become known for in the local football scene.’ Growing the Game Diaza served as a key partner for the event, providing gear for players and distributing free giveaways to fans. The partnership reinforced Diaza’s commitment to supporting grassroots growth and connecting with the next generation of players and supporters. By combining competitive play with community engagement, the event proved to be a strong showcase for how local football can thrive when brands, media, and organizers work together. The success of the NJ vs NYC Pick Up Tournament opens the door for similar events to take place in other boroughs and even across state lines. Balanced NYC’s focus on inclusivity, creativity, and accessibility has helped position it as a leading force in shaping the culture of the game at street level, while partners like Diaza ensure that grassroots football continues to gain visibility and recognition.