2025: A Year of More
A Diaza Recap of Growth, Purpose, and Momentum
2025 was a year of more.
And as we look ahead, 2026 will be a year of change.
For Diaza, defining 2025 by a single moment, campaign, or partnership, well, not the right way to approach. What defines 2025 is definitely momentum.
More ideas turned into action. More relationships became real partnerships. More teams, players, and communities trusted Diaza to walk alongside them.
“Growth, for us, has nothing to do with speed,” said Diego Hurtado, Founder and CEO of Diaza. “We never lose sight of direction. And we’re always focused on building something that makes sense culturally, emotionally, and professionally, even when the path isn’t easy.”

More Partnerships. More Reach. More Belief.
Throughout 2025, Diaza expanded its footprint both across the United States and internationally, partnering with clubs, leagues, academies, and organizations that share a belief in identity, storytelling, and long-term vision.
From new team partnerships and college programs, to academies and semi-pro clubs, Diaza continued to grow as a trusted sportswear partner not just outfitting teams, but helping shape how they present themselves to the world.
Our digital ecosystem grew alongside it, with more team stores launched on diaza.com, making custom gear more accessible to teams and supporters everywhere.
“When teams choose Diaza, they’re not just choosing fabric or design,” Hurtado added. “They’re choosing a relationship. A shared responsibility to represent who they are and where they come from.”

Jerseys as Culture: Design That Travels
2025 brought more jersey reveals, more special edition kits, and more opportunities to show that a jersey can be more than a uniform, it can be a cultural statement.
A defining example was our partnership with Donna Roma FC, where football met Italian design in its purest form. Crafted by Diaza, the collection blurred the line between matchday performance and everyday style, reflecting a club that lives the game beyond the pitch.
“A jersey should feel alive,” said Hurtado. “It should carry history, attitude, and intent. If it can live on the street as naturally as it lives on the pitch, then we’ve done our job.”

Community, Opportunity, and Real Pathways
At Diaza, growth only matters if it creates opportunity.
In 2025, programs like Champion Dreamers continued to turn belief into action. Seeing Richbert Useche take the next step with NYCFC II (MLS NEXT Pro) reinforced what happens when preparation meets trust.
That same philosophy carried into Be The Next, where the NYC Combine produced the program’s first professional signing, with Julián Gómez joining Cibao FC after the Long Island edition.
“We build platforms”, stated Hurtado, “If a player earns their moment, our job is to make sure the door is actually there when they’re ready to open it.”
Competing on the Biggest Stages
Diaza teams showed up everywhere in 2025.
From The Soccer Tournament (TST) to a strong presence across the U.S. Open Cup Qualifying Rounds, Diaza-supported clubs competed in some of the most demanding environments in American soccer.
Regarding TST, Diaza was right in the middle of it all, outfitting teams like Drip FC, SoccerRoof, Austin Rise FC, Sayword FC, and the Drunken Monkeys (Men & Women).
U.S. Open Cup? Atletico Boston, Florida Futbol Club, Next Level Soccer, Briar FC, NY Renegades, Detroit Metro FC, Greenville United, NJ Alliance, Lonestar FC and Chicago House were part of America's oldest competition with Renegades finally getting into the main draw.
Diaza reaffirmed its commitment to clubs that compete with identity and ambition.
“We’ve always believed that performance and culture belong together,” said Diego Hurtado. “Winning matters, I know that for sure, but how you show up, how you represent your people, that matters just as much.”

Storytelling on a Global Scale
In 2025, Diaza stories reached new audiences.
The ESPN docuseries “Running with the Wolves”, following Campobasso FC, showcased a journey rooted in resilience and vision, values that align deeply with Diaza’s DNA.
Internationally, Diaza also partnered with the World Freestyle Football Association (WFFA), supporting the WFFC 2025 Finals in Poland, expanding into spaces where creativity and self-expression define the game.
“Football speaks many languages,” Hurtado added. “No matter if it’s freestyle, youth development, or a semi-pro final… if it’s honest and driven by passion, Diaza belongs there.”

Looking Ahead: 2026 and Beyond
More partnerships.
More teams winning championships.
More community events.
More youth support.
More belief.
2025 proved what’s possible when people commit to a shared vision and grow together.
And Diaza walked into 2026 focused on doing things better, deeper, and with more intention. We’re entering a new chapter and we’re doing it the same way we always have: together, with heart, and without forgetting where we started.
To every club, player, partner, creative, and supporter who helped turn ideas into reality: Thank you!
Be Different. Be DIAZA.
About Diaza
Diaza is one of the fastest-growing sportswear and lifestyle brands in the United States, dedicated to empowering athletes on and off the field. Founded in 2020, Diaza is built on the belief that sport is more than competition: it's a platform to inspire growth, build community, and make a meaningful impact. Diaza collaborates with grassroots clubs, professional teams, and creators to bring soccer culture to life.
Website: www.diaza.com
Instagram: @diazafootballl
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